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Louis Vuitton Moet Hennessy: Make Up For Ever

I was one of four Parsons students selected to participate in a 24 hour intensive program with LVMH brand executives. I received a creative brief from senior executives, performed key research and designed a pitch deck for Make Up For Ever. I presented my designs in front of these executives the following day.

I was asked to design a social media campaign for Make Up For Ever’s new eye shadow line to target the everyday customer, while elevating their existing professional customer base. I designed a collaborative, interactive and dynamic campaign that would engage their target customer of 18 to 25 years.

I chose to emphasise on their brand code slogan, 'Life Is A Stage,' and designed a concept where the customers would engage with a wall in the store that has eyes all around. The customers would draw their mood with the Eye Shadow Mood Palette on one of the eyes on the  wall. The customer then hears about the contest in-store and goes home to do their eye shadow according to their mood. This engages the younger customer with the brand, and even increases sales of the product.